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Anchor text needs to live up to the promise it makes. For example, in the sentence: Learn more about how to do an oil change on your own car at my website. the link to "oil change" has to go to a page about oil changes. When a reader thinks they’re getting one piece of information and they end up getting something completely different, they’ll lose any trust they had in you. * Non-Self Serving Links – If your primary goal is to send pre-qualified traffic to your site, it’s in your best interest to stick to using self-serving links only.

* Non-Self Serving Links – If your primary goal is to send pre-qualified traffic to your site, it’s in your best interest to stick to using self-serving links only. Non-self serving links send readers away from your article and not to your site. Think before you link using a non-self serving link because it could cost you a conversion or a sale. Keep these 3 tips in mind whenever you write and submit any new articles to assure more traffic back to your website or blog. Leave a comment to share your own thought process when deciding what links to include in your articles.

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