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1. Resource Box Relevancy The information you provide in the Resource Box must be relevant to the content of the article. If your article body offers tips on business presentations and your Resource Box is about selling golf balls, you missed a key opportunity in creating a positive experience for your reader. Content that is not relevant will not be accepted. Your focus and intent must be transparent and your end user should feel good about wanting to know more about you. Keep in mind that the Resource Box does not need to be specific.

Keep in mind that the Resource Box does not need to be specific. ie. meaning you can still offer a sentence or two about yourself that is generic enough to be used as a template across all articles. The focus in this discussion is the blatantly obvious errors in discussing your expertise in fishing when you wrote an article on home building. 2. Link Relevancy Choose your links wisely. This is a continued focus on point #1. Links that are completely unrelated to the topic of the article don’t belong in that article’s Resource Box.

Links that are completely unrelated to the topic of the article don’t belong in that article’s Resource Box. If your article is about tips on fishing and you link to home building you’re confusing your readers and disqualifying yourself as an expert in your niche. Some examples: * A fitness article should link to a fitness-related website, not a site selling premier cruise destinations or auto repair. * An article about dog training should link to a website related to pets, not a site about swimming.
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